The Hidden Art of Making Things Better | Ben Cohen

Wall Street Journal columnist Ben Cohen joins guest host Jimmy Soni, CEO of Infinite Books, to explore the hidden art of making things better. They explore the hot hand phenomenon in basketball, why Moneyball shaped a generation of journalists, the peanut butter and jelly crisis in the Warriors locker room, why ASML is the most important company you’ve never heard of, the strange story of Driscoll's tastiest berries, and the troubled development of The Princess Bride. TIMESTAMPS 0:00 Intro 1:00 Ben Cohen’s Writing Origin Story 6:00 Duke, Basketball, and The Chronicle 14:00 Breaking Into The Wall Street Journal 17:00 Inventing A New Sports Section 21:30 Sam Walker’s “Evil Genius” Influence 29:00 Moneyball and Finding Hidden Value 35:00 The Hot Hand 54:20 From Sports to The Science of Success 1:14:00 Better Is Always Out There