Alcohol industry marketing to young people on social media: Today’s landscape, tomorrow’s challenges

About this webinar: This webinar examines the current landscape of online alcohol marketing, focusing on how young people are exposed to alcohol promotion across social media, influencer content, and the digital techniques used to capture and retain user engagement. It assesses how these practices align with existing industry codes of conduct and identify where regulatory gaps persist. The session also looks ahead to emerging developments, including the potential implications of Social Media Minimum Age reforms and how AI-enabled advertising tools may amplify risks in the years ahead. About the speaker: Kathryn Backholer is a Professor and Co-Director of the Institute for Health Transformation at Deakin University and Vice President (Policy) for the Public Health Association of Australia. Her research focuses on closing policy and practice gaps in the prevention of non-communicable diseases. She has a strong focus on protecting children from harmful marketing, particularly in the digital ecosystem, and on addressing global malnutrition through her work with UN agencies across Asia and the Pacific.