Peptides, GLP-1s & Pharmacy Growth: Build a Prescriber Sales Engine Before Hiring a Rep

Independent pharmacies are facing major growth opportunities with peptides, GLP-1s, central fill, 503B products, wellness therapies, hormone therapy, veterinary, ketamine, LDN, and more, but product access alone is not enough. In this Atrium24 webinar, Nicolette Mathey, PharmD, Founder of Atrium24 and Dotti AI, is joined by Tara Yazinski, Director of Business Development at Flatirons Family Pharmacy and creator of the Provider Liaison Field Framework, to discuss how pharmacies can build a repeatable prescriber sales engine before hiring a sales rep or launching a new service line. You’ll learn why independent pharmacies need a system for prescriber outreach, how Dotti AI helps identify high-value prescribers and create outreach tasks, how to measure pharmacy growth with an ROI calculator, and how Tara’s Provider Liaison Field Framework helps pharmacy owners, provider liaisons, and sales reps build stronger provider relationships. *Register for the Provider Liaison Field Framework Founders Cohort:* https://payments-na1.hubspot.com/paym... *Learn more about Dotti AI and Atrium24:* https://atrium24.io/ *Contact Atrium24:* [[email protected]](mailto:[email protected]) --- *Timestamps:* 00:00 Welcome and webinar introduction 01:03 Why peptides, GLP-1s, and central fill are changing pharmacy revenue 02:00 Why prescriber relationships matter now 02:36 A plan pharmacies can start this week 03:12 Introducing Nicolette Mathey, PharmD, Atrium24, and Dotti AI 04:12 Introducing Tara Yazinski and the Provider Liaison Field Framework 05:21 How Flatirons Family Pharmacy built structure and growth with Dotti AI 06:06 Tara shares pharmacy growth results and why targeting matters 08:21 Helping reps feel confident in provider offices 09:28 Why random outreach creates random growth 10:02 Flatirons’ 90-day growth comparison 11:13 Ketamine, hormone therapy, and sustaining growth beyond GLP-1s 12:22 Using Dotti AI to identify profitable growth opportunities 13:53 Becoming the pharmacy providers trust for reliable information 14:28 Provider questions around peptides and emerging therapies 18:36 Building provider trust through education, not quick sales 20:41 Two common failure modes: hiring without a system or never starting 22:24 Why the process comes before the sales rep 23:18 Why the process should manage the outreach 25:16 Why reps fail without a system 26:10 How Tara uses Dotti notes and Dotti AI in the field 28:14 Who can benefit from the Provider Liaison Field Framework 28:58 The Atrium24 ROI calculator and pharmacy sales curve 31:14 Removing friction with Dotti AI 32:04 How Dotti AI identifies high-value prescribers and creates outreach tasks 33:11 Dotti CRM updates, NPI database integration, and office-level notes 34:11 Atrium24 GPO, vetted product access, and supplier discounts 35:21 Marketing resources, pricing guidance, patient education, and provider sell sheets 35:53 How Dotti AI helps launch products like sermorelin 36:40 Building the skill with the Provider Liaison Field Framework 37:12 What the four-week PLFF cohort includes 38:23 Real-world implementation, objections, and provider examples 39:14 Training reps, owners, and team members to confidently talk with providers 40:06 PLFF structure, certificate of completion, and knowledge library 42:10 What participants walk away with from the PLFF cohort 43:02 Workbooks, field journals, templates, assignments, and community 44:18 Registration opens for the Provider Liaison Field Framework Founders Cohort 45:08 Founders pricing and Dotti member discount 46:38 Tara’s provider survey and what providers want from pharmacy reps 48:35 Q&A: Is PLFF designed for pharmacy owners or reps? 50:22 Compliance and what provider liaisons can and cannot say 52:31 Q&A: Are the PLFF live sessions recorded? 52:56 Q&A: Is PLFF charged per pharmacy or per person? 54:05 Why PLFF fills a gap in pharmacy sales training 55:39 Current opportunities: peptides, sermorelin, NAD+, hormone therapy, veterinary, and more 57:03 Q&A: What if you are not a compounding pharmacy? 57:28 503B and central fill options for non-sterile compounding pharmacies 59:13 Closing remarks and next steps --- *About Atrium24:* Atrium24 helps independent pharmacies grow through Dotti AI, a pharmacy-first CRM and sales enablement platform, and the Atrium24 GPO, which connects pharmacies with vetted partners, product access, marketing resources, and growth tools. *About the Provider Liaison Field Framework:* The Provider Liaison Field Framework, created by Tara Yazinski, is a structured training program designed to help pharmacy owners, provider liaisons, sales reps, and team members build stronger provider relationships, improve field conversations, and create a repeatable outreach process that supports long-term pharmacy growth.