CAŁA PRAWDA O ALLEGRO #CałaPrawda

Thank you to all the sellers who participated in the episode! YOU ARE GREAT! :) "Allegro is not Żabka" - this was one of the first statements made by press spokesman Marcin Gruszka during our phone conversation. I must admit, it's true. Of course, there are many different kinds of problems, most noticeable on the sellers' skin. However, the scale and intentions are not the same. Appropriately preparing the content for all parts of this material took dozens of hours, and after this film, new facts will likely emerge. However, after all the conversations, I know one thing - the difficulties Allegro faces are quite natural for a large company that monopolizes the market. Most of them stem from its size, which forces the automation of processes – and the monopolization of the market, which usually leads to the abuse of a "dominant position." By the time a human arrives, the matter is often over, and formulaic actions – especially in "customer service" – are not always rational for both parties to the dispute. Allegro is becoming increasingly expensive. This is probably the main bone of contention, which leads to a lot of frustration. No one wants to pay more once they've become accustomed to certain service costs. These costs directly impact sellers, but the customer isn't immune to them either. Although most customers don't realize it, the fates of consumers and businesses are closely intertwined in the economy. Therefore, just because nothing seems to be happening in the consumer's own backyard doesn't mean they won't feel the "war" being waged on private businesses. They will feel it in their prices. Allegro is becoming increasingly demanding. The platform is systematically increasing its service requirements, which is a real drag on sellers, but on the other hand, it generates a "wow factor" in the eyes of the customer. It's a trade-off. I understand sellers who have to sacrifice more and more to stay in Allegro's top rankings and have better-positioned offers. I also understand Allegro, which, in some way, has to "force" sellers to reach higher levels. But how can it be done if it's merely an intermediary? Of course, the easiest way to do this is to change the terms and conditions. Allegro's terms and conditions constitute a sort of decalogue of "pro-consumer" behaviors—that is, behaviors that are welcomed and rewarded. The carrot and stick approach. Not everyone likes it, but for now, it's effective. Some sellers are trying to bypass the intermediary. Allegro is clearly optimizing the location of individual data to make it as difficult as possible for sellers to directly contact customers. This stems from numerous attempts to "bypass" the intermediary and redirect sales to its own distribution channels. Allegro strongly dislikes this—hardly surprising, after all, it's their business. This raises the question, however: isn't Allegro trying to remove all its own branding from the platform and sell exclusively under the ALLEGRO banner? That's an interesting theory, and I'll undoubtedly ask the spokesperson about it. Sellers also complain about: Process automation and the resulting Customer Advantage. To optimize its operations in such a large "cloud" of various events, Allegro must simplify reality. This, in turn, leads to misunderstandings between the Seller and the Customer. It's true that the wronged party in any dispute is often the seller, who has little choice but to adapt to the customer's expectations. What percentage of such situations constitute? I'll ask the Ombudsman and you! You'll learn more in this episode and subsequent installments of the series - you're welcome :) Episode breakdown: 0:00 - ALLEGRO What's the first episode about? 0:50 - Dozens of hours of conversations with ALLEGRO sellers 1:20 - ALLEGRO Latest Statistics 1:48 - What secrets is ALLEGRO hiding? 1:57 - Allegro's Secret: Continuous Increase in Service Costs 2:55 - Effective Service Costs on Allegro 3:33 - Increase in Operating Costs on Allegro 4:02 - Is ALLEGRO MORE EXPENSIVE? 4:42 - Is ALLEGRO hiding SELLERS? 5:38 - Allegro's demanding rules 6:25 - Has Allegro failed to meet its own requirements? 7:20 - Is the customer always right on Allegro? 7:46 - Allegro: How does Buyer Protection work? 8:58 - Allegro Business Model 9:39 - Are more and more sellers on Allegro? 9:56 - What is the entry threshold on Allegro? 10:17 - Why might Allegro operate this way? 10:54 - Allegro's Secret: Market Oligopolization 11:57 - Allegro: The Pareto Principle 12:21 - What are Allegro's future plans? 12:40 - What does the Allegro Spokesperson say about this? 13:09 - What questions should I ask Allegro? I'M ALSO HERE: ➡️ Instagram:   / damianolszewski.official   ➡️ Facebook:   / damianolszewskiczystyzysk   ➡️ Contact: [email protected] ➡️ Podcast: https://open.spotify.com/episode/279n... Sources: 22 hours of conversations with sel...