Como escolher a agência de marketing certa? | #17

In this episode of Tomorrow is Business, we welcome expert José Luiz to demystify choosing a marketing agency. Have you ever felt like you're wasting money on communication? Discover why having your "house in order" is the first step to success and how to identify partners who truly understand your purpose. We discuss market evolution, the impact of Artificial Intelligence on the entrepreneur's daily life, and the importance of authority in speaking. If you want to stop "trading money" and start scaling your business strategically, this video is for you. 00:00 - Introduction: The challenge of managing marketing 00:44 - How to identify a good communication agency? 01:11 - The myth of the miracle: Agencies don't solve everything on their own 02:40 - Is your "house in order"? The fatal mistake before hiring 06:05 - Influencers vs. Technical Authority 13:00 - What is the real purpose of your business? 23:18 - The impact of the speed of information on the human brain 30:48 - Success Story: The evolution of e-commerce (Lojas Renner and Farm) 38:53 - How Artificial Intelligence is shaping the real estate market 43:55 - "Ask and it will be given to you": Knowing how to use AI as a co-pilot 52:12 - What is innovation for the small entrepreneur? 57:41 - The importance of Speaking Authority 1:00:05 - Final tips for those starting today