The Composable CDP: Making Snowflake Your Marketing Platform

Snowflake Product Marketer Lourenço Mello meets with Hightouch Product Evangelist, Alec Haase, to discuss the benefits and challenges of using Snowflake as a marketing platform. With only 58% of companies finding value in their Customer Data Platform, Lourenço and Alec explore the benefits of Snowflake as a CDP. Create a free Hightouch workspace today! https://app.hightouch.com/