She quit her job in KL to come home and help Brunei Football

In this episode, Zuraina Abdullah — one of two candidates for the Football Association of Brunei Darussalam (FABD) president — shares her background in Brunei football and her recent role at the Asian Football Confederation (AFC) in Kuala Lumpur, where she led ASEAN member association governance and development support. She explains what she learned working in an international environment and why she resigned from AFC to return and help Brunei football. Zuraina helps me understand football in Brunei context by sharing her observations of Brunei football over recent years, emphasizing the urgent need for proper governance, structure, systems, and separation of powers, plus rebuilding public trust and reputation. She highlights clubs’ financial sacrifices amid limited commercial rights, sponsors, broadcasting, and training facilities, and suggests reviewing club licensing and support mechanisms to improve sustainability and professionalism. She also addresses being a woman in a male-dominated sport and outlines a vision for vibrant grassroots football and more competitive national teams. 00:00 Zuraina welcome to Izzy Does It! 00:42 Her Football Journey 04:36 AFC Role in KL 06:14 Adapting and Asking 08:11 Passion vs Profession 12:14 Getting Into AFC 15:30 Brunei Football Reality Check 17:18 Governance and Structure Fix 21:55 Clubs Funding and Sustainability 24:33 Building a Future System 26:42 Brunei Sports Media Gap 26:58 Spotlight on Bravo Sports Network 27:53 KPIs and Accountability 29:18 Club Licensing Overhaul 31:24 FABD Election Process 34:38 Trust and Sponsorships 37:02 Women in Football 38:45 Her Football Origin Story 45:13 Vision for Brunei Football 48:57 Final Message and Trust *** 💡Izzy Does It is free to watch and if you believe it brings value, please consider helping us keep the show going by contributing to the bank account below. BIBD: 00-001-01-0086040 The amount can range from the least transferable amount (BND1.01) to however much you are willing and capable. Other ways you can support us is by following, subscribing, liking, commenting and sharing this with your friends and family! Thank you so much! An Izzy Does It Media Production. Find us at:   / iskandarkarim_     / theizzydoesit   https://www.tiktok.com/@theizzydoesit...   / izzydoesitmedia   Business: [email protected]