Peter Behrens il primo designer industriale della storia e direttore artistico dell'AEG | Episodi...

#peterbehrens #design #stefanopasotti Qui puoi trovate il link dove acquistare il mio apribottiglie SAM https://amzn.to/391MZzA Qui trovate alcuni libri che vi consiglio di leggere https://amzn.to/2JtTWRi Alessandro Guerriero. Senza titoli nella storia del design https://amzn.to/3pl7gqq Manuale di storia del design. Ediz. a colori https://amzn.to/2KBhILs WA. L'essenza del design giapponese https://amzn.to/38yESKE 1000 chairs. Ediz. italiana, spagnola e portoghese https://amzn.to/2M8M3Sl Storia del design. Ediz. illustrata https://amzn.to/38BbbZc 1000 lights. Ediz. italiana, spagnola e portoghese https://amzn.to/2WFtU0n Design italiano del XX secolo https://amzn.to/2JgmwW2 Il design. Storia e controstoria https://amzn.to/3pdvanE Design del ventesimo secolo https://amzn.to/3plUNm6 Design del XX secolo. Ediz. illustrata Iscriviti al mio Canale qui https://    / stefanopasottidesignstudio   Visita il mio sito http://www.stefanopasotti.com Seguimi anche su Facebook https://www.facebook.com/stefanopasot... Seguimi anche su instagram   / stefano.pasotti_designer   Mi trovi anche su LinkedIn   / stefano-pasotti-99860715   Peter Behrens is considered to be the first modern industrial designer. His work is mostly linked to the collaboration with AEG in 1907. But let's start from the beginning. He was born in Hamburg in a Protestant family native of Schleswig-Holstein, he studied painting in his hometown and then moved to Düsseldorf and Karlsruhe between 1886 and 1889. In 1899, after marrying Lilly Kramer, he moved with her to Munich and there he worked first as a painter, illustrator and artisan bookbinder, gradually approaching bohemian circles and developing a deep interest in issues related to modern living. In 1899, he accepted the invitation of the Grand Duke Ernest Louis of Hesse to be one of the participants in his project of an artists' settlement. Behrens then built his own home in the colony of Darmstadt and designed every element contained therein, from furniture to furnishings. This project is considered the turning point of his career, the definitive abandonment of art and art nouveau currents in favor of a more sober and austere style. Furthermore, in 1907 Behrens was one of the twelve independent artists who joined the Deutscher Werkbund, founded in that year by Hermann Muthesius. Their desire was to create for industry, to contribute to the forging of a new social structure and to push towards a rehumanization of the economy, society and culture. In 1907 he got another important task. The Allgemeine Elektrizitäts-Gesellschaft (A&G) hired him as artistic consultant and commissioned him to create the graphic design of the company, from the logo to the advertising to the main product line. This is the first task of its kind, making Behrens the first industrial designer in history. Between 1907 and 1912 he had numerous students, the most illustrious of which are certainly Ludwig Mies van der Rohe, Charles Edouard Jeanneret-Gris (better known as Le Corbusier), Adolf Meyer, Jean Kramer and Walter Gropius, future director of the Bauhaus. AeG company with which Peter Behrens collaborated was founded in 1887 and quickly became one of the largest companies in the world for the production and sale of new electrical objects. The biggest challenges the company had to face were the enormous growth in demand for electrical products and above all that of creating a corporate identity. Behrens, in addition to dealing with communication and product design, also dedicated himself to the architecture of the company's factories: for example, he designed the turbine room, which gave the possibility to let more light into the building, thus lowering the costs to illuminate it during working hours. Behrens became the company's so-called art director. His idea was the SIMPLIFICATION OF THE PRODUCT and the VARIATION of some aspects that make up the object. For example, the electric kettle he designed is an object created from multiple standard parts that can be replaced, such as handles. If these elements are changed with different models, it is possible to create a variety of products, lowering their costs. The same concept can be applied by changing the object’s color. This philosophy is the basis of Peter Behrens' projects, and inspired future designers who still use the same concept today. This modus operandi was applied by Behrens on every size scale. In architecture Behrens renounced the art nouveau decorations in favor of greater functionality, with rigorously simple, square and sober volumes, stripped off any ornament. In addition to having artistic dignity, in line with the thinking of A & G, these industrial buildings were configured as the supreme synthesis of man and machine.