식당 창업 포기하고 퇴직금으로 버티다, ‘이것’ 시작 후 매출 75억 반전 인생 | '비밀이야' 배동렬 HNB다이닝 대표 2부 [머니가 만난 사람]

We met with CEO Bae Dong-ryeol, who is a first-generation food blogger and active on various social media platforms under the moniker "Secret Story," to hear the true story of the gourmet food business, shrouded in secrecy. He candidly shares his journey from a construction company employee to a water and sewage system entrepreneur, and then to a major player in the gourmet food industry. Watch the video to discover the secrets to Bae Dong-ryeol's success and the untold story of the gourmet food industry! ⚡ Key Insights Selected by AI CEO Bae Dong-ryeol clearly demonstrated his history as a self-made businessman, debunking countless false rumors surrounding him, including the "golden spoon" controversy and the fact that he has two older doctors. After leaving the construction company, he successfully sold his water and sewage system business and, starting with a starting capital of 50 million won, built a food distribution company with annual sales of 7 billion won. He shared his experiences operating three different platforms simultaneously—blog, Instagram, and YouTube—and also voiced his convictions about the negative impact of unprofessional influencers on the market. 🎥Timeline 00:00 Highlights 00:30 Part 1) The truth behind the mysterious rumors surrounding Naver Power Blogger and YouTuber "Secret Story"? 00:34 Misconceptions and truths about academic background and wealth 01:38 Rumors of a "golden spoon"? Groundless 01:48 The company he founded after leaving his job was acquired by Kolon 02:14 Q. Weren't you afraid of leaving your job? 02:59 Your connection with Korea's Michelin 3-star chef Kang Min-gu 03:15 The beginning of a high-end food distribution business 04:40 Part 2) Personal branding of a 20-year blogger 04:47 Q. What inspired you to start a Naver blog in 2004? 05:56 Q. Have you been interested in restaurants since you were young? 06:34 Q. What is "Secret"'s unique social media strategy? 07:42 Thoughts on the reckless entrepreneurship of some influencers 08:20 Q. You started with 50 million won and grew sales to 7.5 billion won? 09:47 Food distribution business, a timeline of increased sales 10:26 Q. How much money do food influencers make? 11:30 Q. Why is it difficult to be a food YouTuber? 12:24 Commonly known YouTube advertising rates ✉️Lecture and collaboration inquiries [email protected]