Athletes and Entrepreneurs Discuss Sports' Growing Influence on Business and Culture

Four athletes, executives, and entrepreneurs convened at a TIME100 Talk in Cannes, France, on Monday to discuss how sports has become one of the world's most powerful engines of culture and connection—and why athletes are increasingly extending their influence as entrepreneurs, storytellers, and leaders. The panel on June 22 featured Executive Vice President and Chief Marketing Officer of Qualcomm Inc. Don McGuire, Manchester United defender Gabby George, Mercedes-AMG PETRONAS F1 Team Development Driver Doriane Pin, and Olympic gold medalist Carmelo Anthony. It was moderated by Emma Barker Bonomo, Senior Editorial Director at TIME. Read more: https://time.com/article/2026/06/22/c... Subscribe to TIME’s YouTube channel ►► http://ti.me/subscribe-time Subscribe to TIME: https://ti.me/3E3UCqt Get the day’s top headlines to your inbox, curated by TIME editors: https://ti.me/48dFNwQ Follow us: X (Twitter): https://ti.me/3xTVwSk Facebook: https://ti.me/3xWI2Fg Instagram: https://ti.me/3dO9Rcc