AI won’t save bad salespeople: Ryan Dohrn on the future of media revenue

Artificial intelligence is rapidly changing how media sales teams prospect, research, communicate and report results. Yet according to media revenue strategist Ryan Dohrn, the technology itself is not the competitive advantage. The real differentiator remains the same as it has always been: the salesperson using it. In a conversation with E&P, Dohrn argues that AI won’t replace strong salespeople or save weak ones. Instead, it will amplify existing strengths, expose existing weaknesses and reward those who learn how to combine technology with relevance, preparation and authentic human relationships. Access more at this episode’s landing page, at: https://www.editorandpublisher.com/st...