How Listening to Your Clients Drives Intentional Growth (Jenny Mac)

If there’s one skill that all entrepreneurs could improve on that would have a powerful impact on their businesses, it’s listening. Jenny Mac is the CEO and Founder of Elopement is Fun, and she joins us to talk about the power of listening. Jenny shares key insights into how you can become a better listener and leverage that skill for your business. This episode is packed with tangible tips and hilarious stories from Jenny’s entrepreneurial journey, so we know you’re going to love it. -------- CHAPTER MARKERS 0:00 Intro 0:50 From photography to full-service elopements 5:15 How the power of listening has shaped Jenny’s business 10:09 Why you need to maintain a beginner’s mind 17:18 How to read between the lines and listen to what your clients want 28:45 What Jenny is working through in her business in 2025 33:18 Jenny’s wildest wedding story 39:15 The biggest differentiator between the businesses that succeed and the ones that fail 40:48 Outro -------- The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook. Use the code PODCAST to get 20% off your first year as a new member. Resources mentioned : Buddhist concept of beginner’s mind: https://www.lionsroar.com/buddhism/be... The 5Y Technique: https://www.mindtools.com/a3mi00v/5-whys Connect with the guest: Website: https://elopingisfun.com/ Instagram:   / elopingisfun   TikTok:   / elopingisfun   Connect with Akua: Website: https://www.akuakonadu.com Instagram:   / akuakonadu_   JOIN OUR COMMUNITY 💻 HoneyBook: https://honeybook.com 📸 Instagram:   / honeybook   🐦 Twitter:   / honeybook   📝 Blog: https://honeybook.com/blog 🎙️ Podcast: https://podcasts.apple.com/us/podcast... 🔔Subscribe! 🔔 Subscribe for expert advice on how to grow your business! ABOUT US HoneyBook is the leading clientflow management platform for independent businesses, offering essential tools and how-to solutions for client communication, invoicing, contracts, payments, and everything in between–centralized in one place. From first introduction to final payment, HoneyBook empowers independents to create the process that works best for their business.