Reality Of An American Building A 200CR Business In India | Business Breakdown Of California Burrito

Rising among the ranks as one of India’s leading QSR food chains is California Burrito, founded by Bert Mueller in 2012, after a transformative trip to India. To learn more about the workings of the restaurant, Mesa student, Tanay Agarwal met Bert at the Indiranagar (Bangalore) outpost of California Burrito. The pair engaged in an insightful and authentic chat about building in India as an American, growing from 1 store to 80 and tips for aspiring restauranteurs. Bert shared his inspiration and his plans for the future, making Mexican food accessible to everyone in the country. Join Tanay and Bert as they uncover different avenues of California Burrito’s journey- from the Day 0 business plan to challenges with delivery- we cover it all, in this episode of Mesa Dissects! Follow us: Website: https://mesaschool.co/ Instagram: @mesa.school LinkedIn:   / mesa-school-of-business   Chapters 00:00 Introduction 02:20 Day Zero 03:04 Set-Up Costs 04:46 Marketing Strategy 08:17 Customer Demographic 08:57 Supply Chain and Ingredients 11:39 Online Delivery Platforms 12:57 Making Bert's Favourite Bowl!