How AI Is Rewriting the Buying Journey from Search to Purchase | Marketing in the Now ft Mike Ensing

Mike Ensing, CEO and co-founder of Revere, returns to Marketing In The Now to go deeper on what he calls the "AI brand control crisis" — a fundamental shift in how brands are perceived, discussed, and recommended in the age of LLMs. Host David Reske and Mike pick up where they left off a year ago, exploring how dramatically the landscape has changed: from the rise of clickless search and AI-driven buying decisions to the coming wave of autonomous agents that will evaluate and execute B2B purchases on behalf of users. Mike explains why traditional SEO and even GEO strategies are no longer enough, and shares Revere's six pillars of AI brand transformation — technical SEO, GEO, brand management, company reputation, data readiness, and company practice — making the case that the brands winning in 2026 and beyond will be those that treat LLMs as the powerful, opinion-forming influencers they've already become.