How I built Gymshark Into a Billion Dollar Brand

This film tells the story of Gymshark’s journey into physical retail. What started in 2017 as a three-day pop-up store in New York became something far bigger than we ever imagined. Years later, opening our flagship store on Bond Street marked a full-circle moment and a chance to reflect on everything it took to get there. In Rise Into Retail, I share the real story behind Gymshark’s move into retail. The highs, the setbacks, the risks we took, and the lessons we learned along the way. This isn’t just about stores it’s about belief, resilience, and building something brick by brick. We’ve been working on this film for over 12 months, documenting the journey as honestly as possible. It wouldn’t exist without an incredibly talented team behind the scenes who brought this story to life. My hope is that this documentary inspires the next generation of founders and creators. If Gymshark can grow from an idea in my parents’ garage into a global brand with physical spaces around the world, then anything really is possible.