Mind The Gap How One Simple Phrase Became A Global Mission

Jeff Waterman didn't set out to start another drinkware company. He set out to answer a question that had been following him ever since a trip to Africa. After seeing communities without access to clean drinking water and then standing in Paris looking at a $5,000 dress, Jeff couldn't shake the gap between how people experience life around the world. Then, while riding the London Underground, he kept hearing the same announcement over and over: "Mind the gap." What started as a subway announcement became a calling. In this Difference Maker edition of Coffee & Grit, Jeff shares the story behind Alltru, a company built on the belief that business can be a force for good and that the products we already buy every day can create real impact around the world. In this episode, we talk about: • The trip to Africa that changed Jeff's perspective forever • The story behind "Mind the Gap" and how it became the foundation for Alltru • Why fear, guilt, and shame keep so many people from living out their purpose • Building a business around significance instead of personal wealth • Why curiosity is one of the greatest leadership skills you can develop • The difference between false humility and celebrating the gifts you've been given • Why surrounding yourself with the right people accelerates every vision • How faith, purpose, and business can work together to create lasting impact One of my favorite moments in the conversation is when Jeff says that whether Alltru succeeds or fails doesn't determine whether he was successful. Success, to him, is being faithful to what he believes God called him to build. That's a perspective we don't hear nearly enough in business. This conversation is a reminder that sometimes the biggest ideas don't begin with a business plan. They begin with a burden. A question you can't stop asking. A message you can't ignore. And the courage to take the first step before you have all the answers. If you're an entrepreneur, leader, Difference Maker, or someone who has ever felt called to build something bigger than yourself, I think you're going to love this conversation. Additional Show Notes Learn more about Alltru and support their mission: https://alltru.com Follow Alltru on social media to learn how everyday purchases are helping bring clean drinking water and hope to communities around the world.