Ferrari的第一台电动车翻车了，被欧洲嘲笑的中国新能源车企在挖欧洲车企设计师设计，而老牌的Ferrari却找来了iPhone的设计师，倒反天罡了？

Paid Channel Subscription:    / @storytellerfan   Text Version: https://lukefan.com/2026/06/01/ferrar... Ferrari Luce is so ugly it's been ridiculed globally; even an iPhone designer couldn't save it! Why did the Ferrari Luce cause a stock price crash? Is this a betrayal of the Ferrari brand? Ferrari's first electric car has failed. While Chinese new energy vehicle companies, ridiculed in Europe, are poaching designers from European automakers, the established Ferrari has hired an iPhone designer—a complete reversal of roles? The Ferrari Luce, as Ferrari's first electric car, has been controversial not only for its appearance but also for the misalignment between the brand narrative and the electric vehicle era. This article analyzes why the Ferrari Luce has caused hesitation among both investors and consumers, examining factors such as the widespread ridicule surrounding it, its €550,000 electric vehicle price tag, the trend of Chinese new energy vehicle companies adopting European design, and the contrast between Apple's restraint and the allure of Ferrari's iconic red color. It also compares the performance parameters of vehicles like the Xiaomi SU7 Ultra and BYD U9, analyzing how Ferrari, having lost its signature sound, red color, and aggressiveness in the pure electric vehicle market, has found itself in the awkward position of "old customers may not want it, and new customers may not buy it." 00:00:00 Ferrari Luce mocked by the masses 00:00:49 Chinese automakers learn from Europe 00:01:57 Former chairman publicly criticizes 00:03:43 Stock price casts a dissenting vote 00:05:24 Rewriting the myth when making money 00:06:55 Ferrari is not old money style 00:09:00 Buying brands and poaching designers 00:12:57 Apple-style Ferrari 00:15:03 The in-house design studio changes hands 00:17:18 The awkwardness of the parameter track 00:20:25 High price but hard to beat the table 00:23:27 Neither new nor old users are buying it 00:26:01 The Internet does not grant special privileges for explanation 00:27:32 The outcome of the collision of eras 00:28:03 Thank you and please join the discussion. Welcome to join the Discord discussion server:   / discord