Trust in Social Networks

An introduction to trust in social network analysis Table of Contents: 00:00 - Trust 00:22 - Defining Trust 02:36 - Why trust? 04:34 - General Definition 05:03 - Categories of Trust 06:32 - How Trust Develops 09:36 - Trust Asymmetry 10:33 - Context and Time 11:40 - Measuring Trust 11:55 - The Investment Game 13:20 - Trustworthiness 15:21 - Trust in Social Media 16:17 - Trust Inference 16:51 - Trust Inference Algorithms 17:33 - Inferring over many paths 19:14 - Applications of Trust 22:01 - Conclusions 22:28 - Conclusions