САМОКАТЫ НА $1 МЛРД В БРАЗИЛИИ/ Андрей Азаров, JET

🔹Application to join the EVOLUT business community: https://evolutclub.com/ 🔹Insights from the episode with Andrey Azarov are on my Telegram channel Hello everyone! I'm Mikhail Kuchment, entrepreneur, co-founder of the Hoff hypermarket chain, and investor. In the new episode of the "Business on a Napkin" podcast, our guest is Andrey Azarov, an entrepreneur who built one of the leaders in the electric scooter rental market in Russia, Yurent, with revenues of approximately 4 billion rubles. After selling the business, he and his partners scaled the model to international markets. Today, his company, JET, operates in nine countries—from Mongolia and the CIS to Brazil, Chile, and Mexico—and is developing its electric scooter rental service globally. We discussed how the industry, which initially attracted billions of dollars, operates: companies purchased scooters en masse, expanded into dozens of cities, and only a few years later did it become clear where the money in this model comes from. We explored why this business was unprofitable for a long time, what its economics look like in practice, and why it's often not the first players to make money in new markets. We also explored how much a single scooter actually generates and how quickly it pays for itself. We also discussed how Moscow became the largest scooter market in the world, using Brazil as an example. We also discussed the challenges companies face when entering new countries, how MTS acquired Yurent, and why scooter rental services are becoming an important part of urban infrastructure. Watch to the end for practical insights into how this market operates and what makes it tick. 👉Do you use scooters? Do they serve as transportation or entertainment? Let us know in the comments. And subscribe to the channel for even more conversations about business and growth strategies! Mykhailo Kuchment's other social media channels: 🔹Telegram channel: https://t.me/kuchment 🔹Instagram*: https://www.instagram.com/michael_kuc... Timecodes: 0:00 Intro. Andrey Azarov, JET 2:44 How the electric scooter rental business works 4:20 Micromobility infrastructure in different cities and countries 6:59 How electric scooters conquered Mongolia 8:52 How early players lost billions 18:40 Who rides scooters and why 26:17 How much does one scooter earn 28:30 From the first gas scooter to $5 billion in investments 43:38 3 tips for starting a business in Brazil 47:36 Why every mayor in Brazil wants scooters 55:53 Yurent: a valuation of $10 billion, a deal with MTS, and a new start in Brazil 1:00:34 Competition with Yandex Go and ecosystems: who will win the market 1:11:06 New markets: why Argentina? 1:16:52 Electric Scooter Business Failures 1:22:34 How 6 Founders Run JET 1:27:48 How AI Is Used in Business 1:32:39 Unusual Stories About Scooters 1:33:59 How to Scale a Business Abroad: JET's Advice and Ambitions 1:36:36 Books and Films for Entrepreneurs 1:39:05 Napkin Business: 3 Success Factors from a JET Co-Founder #business #entrepreneurship #scooters #rental #scooterrental #electricscooters #kicksharing #scaling #internationalbusiness #mikhailkuchment #napkinbusiness Meta, the company that owns Instagram and Facebook, has been designated an extremist organization and is banned in the Russian Federation