Conversatorio "Descarbonización: cómo transformar la sostenibilidad en rentabilidad"

In an increasingly demanding business environment, decarbonization has ceased to be merely an environmental initiative and has become a strategic and financial decision. Today, companies face not only regulatory and market pressures, but also new expectations from investors, customers, and value chains that demand clear commitments. Through a practical and strategic conversation, we will analyze the main challenges, opportunities, and decisions that companies in Mexico and the region are currently facing in order to transform sustainability into a true competitive advantage. Conversation with: José Antonio Quesada, President of the National College of Independent Professional Business Advisors (CNCPIE). Academic Director of the Executive Program in Sustainable Finance at Afi Global Education Manuel Sandoval Ríos, CEO and General Director of Knoware Mexico and of the Digital Factory, Google's initiative in Mexico. Sergio Athie, Former CRO of Profuturo.