How Political Campaigns Use Data To Target Ads To Voters (HBO)
There’s a lot that’s confusing about the Cambridge Analytica Facebook story. But at the heart of it is a really simple motivation. Political campaigns want to advertise to voters in the most efficient way possible. That means they want to find voters at times when they’re paying attention and show them an ad that engages them. Subscribe to VICE News here: http://bit.ly/Subscribe-to-VICE-News Check out VICE News for more: http://vicenews.com Follow VICE News here: Facebook: / vicenews Twitter: / vicenews Tumblr: / vicenews Instagram: / vicenews More videos from the VICE network: https://www.fb.com/vicevideo
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