The ₹4000 Crore Company Hiding In Every Indian Home

INTEX Business Model Explained: ₹200 Keyboard Company to ₹4000 Crore Empire Narendra Bansal's INTEX Technologies Story From IPL Sponsorship to India's Home Appliance Market ₹200 keyboards. Fast forward an IPL team, ₹4000 crore in revenue, and now half of India's living rooms. Yeh hai INTEX ki kahaani. In this video, you'll discover: 🔑 How INTEX identified India's biggest untapped market in 1996 ⌨️ The keyboard-to-smartphone journey that built a ₹4000 crore company 🏏 Why INTEX sponsored Gujarat Lions in IPL 2016 🏠 The real reason behind INTEX's "pivot" to Smart TVs, ACs, and appliances 💡 The one business lesson every brand needs to survive market disruption If you found this valuable, hit subscribe for more deep-dive business breakdowns on Indian brands. Watch Next Video :    • Lock Upp's Secret Business Model: No Ads, ...   INTEX business model, INTEX company history, Narendra Bansal, Indian electronics brands, INTEX IPL Gujarat Lions, Indian middle class brands, INTEX smartphones story, business case study India, brand pivot strategy, Indian startup success story ________________________ #INTEX #BusinessCaseStudy #IndianBrands #GujaratLions #IPL #BrandStrategy #MadeInIndia #BusinessModel #IndianElectronics Socials: Instagram:   / arpitsharmai   LinkedIn: https://www.linkedin.com/in/arpitshar... Personal Session with me: https://superprofile.bio/arpitsharmai ------------------------------------------------- My Main Camera: https://amzn.to/4iESWEq Secondary Camera: https://amzn.to/42Lcj8O Lens :https://amzn.to/42TsQrv Other Tools I use: https://amzn.to/4lN5f4c ---------------------------------------------------------------------- 00:00 – Hook: How Intex survived three decades 02:01 – The origin of Intex 03:44 – Building India's tech brand 04:34 – Intex's smartphone era 06:03 – The market shift 06:43 – A new business strategy 07:50 – Products changed, mission didn't 08:50 – The biggest business lesson 09:20 – Why Intex still matters 09:27 – Final thoughts