Come sta comunicando Silvia Salis? Vi spiego la strategia da Vanity Fair alla DJ Charlotte De Witte

Someone has to say it: Silvia Salis also benefits from a strong aesthetic-perceptual advantage, and it's important to recognize that in terms of consensus, this is a significant advantage. In social psychology, the phenomenon has a specific name: the Halo Effect: a cognitive bias according to which a positively perceived trait (beauty, elegance, bearing) automatically extends to the evaluation of a person's other traits, including political competence. And any first-year psychology student knows this. International examples abound: Pedro Sánchez in Spain, Justin Trudeau in Canada, Sanna Marin, former Finnish Prime Minister, Giuseppe Conte in Italy. So let's put an end to the fairy tale of the primacy of content: Italian politics is demonstrating that content counts for nothing if it lacks perceptual variables to support it. Giving an interview to Vanity Fair, moreover, represents an ultra-elitist choice, just as it was for Matteo Renzi. And for a segment of the left-wing electorate, it could end up irritating rather than exciting. I talked about it this morning in my weekly talk on Radio Capital. #communication #politics #silviasalis #italianpolitics