GTM Engineers Won't Survive This (Unless They Adapt)

Two years ago I said SDRs were dying and GTM engineers were the future. I was right, but I got the reason wrong. The role never died. The tasks did. Now the exact same shift is hitting GTM engineers. CHAPTERS 0:00 I was right about SDRs for the wrong reason 0:48 How Clay invented the GTM engineer 1:51 The part nobody admits: GTM work is repetitive too 2:36 What Claude Code changed: agents skip the UI 3:56 Why we stopped hiring a GTM team at TC9 4:44 Roles do not die, they evolve 5:24 What agents cannot do: business understanding 6:55 Why tool knowledge depreciates fast 7:37 Three things to focus on right now 8:33 What actually survives is expertise RESOURCES My breakdown of Alex Hormozi on AI agents and roles:    • Alex Hormozi Is Right About AI Agents. Her...   Jérémy on LinkedIn:   / jeremygrandillon   TC9: https://tc9.ai Newsletter: https://gtmrewired.substack.com/