Google Ads : 3 piliers d'une stratégie rentable en 2026

I've been managing Google Ads campaigns for eight years. And since the beginning of the year, I've seen many companies struggling on this channel. The observation from CMOs is always the same: the cost per lead is skyrocketing, lead quality is declining, and it's impossible to know how to turn things around. So, under pressure, we have three natural reactions: rush to adopt new Google features (currently AI Max), slowly kill the channel by cutting budgets, or blame everything on Google without challenging our acquisition strategy. When performance plummets, I always go back to the foundations of my method. It rests on three pillars: campaigns, tracking, and landing pages. In this solo episode, I break down each of them with concrete client examples so you leave with strategies to improve your performance. 📖 CHAPTERS 00:00 — Introduction 01:34 — The 3 Pillars of a Profitable Google Ads Strategy 01:57 — Pillar 1: Campaigns 10:39 — Pillar 2: Tracking 16:35 — Pillar 3: Landing Pages About The Marketing Effect This is the podcast for determined, pragmatic, and creative marketers. I'm Léa Gueniffet, a Google Ads consultant, and I dare to ask the right questions—the ones that truly move you forward. No fluff here, it's 100% practical. I uncover specific, real-world case studies for you. In each episode, we analyze a marketing lever in detail to boost your growth. 🔔 Subscribe to the channel so you don't miss the next episodes. ⚡️ Follow me on LinkedIn:   / léa-gueniffet