Biteszie with Como

It's Friday, so it's Bite Size. This week Chris sits down with Reuben from Komo for a 10 minute spin through their CRM and loyalty platform. Komo pulls every piece of customer data from your POS, online ordering, payments and Wi-Fi into one place, builds a digital picture of each guest, then runs automations that get people spending more and visiting more often. Reuben walks through the back office live: the loyalty dashboard, penetration rate, average spend, the Campaign Center with rule-based triggers, AI-generated content, the Chameleia AI engine with control groups for measuring incremental sales, the email builder, and a seriously powerful reporting system. Want the full version? The 40 minute podcast with Reuben drops next week, no screen share, just the deep dive. If you're in the business of getting customers back more often and spending more when they do, this one's for you. CHAPTERS / TIMESTAMPS 0:00 Friday means Bite Size (and a new kitchen) 0:29 Meet Reuben from Komo 0:56 Reuben's role: VP Business Development, EMEA & APAC 1:16 What is Komo? The CRM and loyalty pitch 1:59 Inside the back office: data and campaign centre 2:33 The main dashboard and why every client gets it 2:43 Visits: members vs non-members, year on year 3:20 Penetration rate and the ways to identify customers 3:56 Average spend: why loyalty members spend more 5:08 Business insights and 10,000+ recommendations 5:56 The Campaign Center and campaign types 6:29 Rule campaigns: triggers from POS, app and referrals 7:33 Conditions: basket items, spend thresholds, timing 8:17 Actions: push, email, SMS and AI-generated content 9:43 Chameleia AI: targeting, control groups, incremental sales 11:07 The email builder and tracking opens, clicks, spam 12:12 The reporting system and custom reports 13:47 Live example: champions who probably won't visit 15:20 Why this is true personalisation (your data, not Komo's) 15:48 WhatsApp: live for operational, coming for marketing 16:09 How to reach Reuben KEY TAKEAWAYS Komo centralises data from POS, online ordering, payments and Wi-Fi to build a single profile per customer Penetration rate (identified transactions vs total) is the first number to check loyalty relevance Done right, loyalty members spend more, not less, the dashboard proves it against non-members 10,000+ built-in business insights flag opportunities like guests with untapped spend potential Rule campaigns react to live triggers and can layer conditions on segment, timing, basket contents and spend Chameleia AI picks who to target, holds a control group, and reports the genuine incremental revenue Reporting is fast and flexible: a champions-unlikely-to-return report ran in about 3 seconds and feeds straight back into a campaign WhatsApp is already live for operational messages, marketing messages coming soon TAGS #hospitality #tech #loyalty #crm #customerdata #restaurantreview #marketing #hospitalityindustry