Behind The Brand with Cody West | The Wylie AgCast
Welcome to the Wylie AgCast!! In this episode, we sit down with Cody West, Marketing Manager for Wylie, to discuss why we started the Wylie Podcast, the role of marketing in agriculture, and insights into the agriculture industry. Chapters: 00:00 - Intro 00:50 - Why the Wylie AgCast Was Born 01:30 - About Cody West: His Introduction Into Agriculture 04:44 - Origins Of Wylie Implement & Spray Center 05:48 - How Wylie Has Been Able To Impact Farmers 07:24 - How Case IH Got Involved 08:45 - Adopting Ideas: Merging Wylie & Case IH Together 10:00 - How Wylie Has Adapted To Modern Agricultural Advancements 12:00 - New Technology In Modern Agriculture 13:14 - The Values Wylie Stands By 17:50 - Marketing In The Agriculture Industry: Targeting Ads and Digital Ethics 25:20 - Farmers As A People, Not Just A Job Title 27:28 - Have A Weed Problem? 28:32 - The Future Of Wylie Implement & Spray Center 30:01 - The Future Of The Wylie AgCast & Final Thoughts Socials: Facebook - / wyliesprayers Instagram - / wylieimpsprayers X - https://x.com/WylieSprayers Check Us Out! https://wyliesprayers.com/ New Location - https://wyliesprayers.com/locations/p... Thanks For Watching!
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