Amazon Never Saw Temu Coming — Now It's Copying Its Biggest Rival

Amazon built the world's biggest online marketplace. But now, it's doing something almost nobody expected: it's copying Temu. In this video, we break down how Temu's ultra-low-cost strategy forced Amazon to change its own business model. From the de minimis shipping loophole and factory-direct pricing to Amazon Haul and the growing battle for low-cost online shopping, this is the business story behind one of the biggest retail rivalries in the world. Is Temu really disrupting Amazon? Or is Amazon simply adapting before it's too late? #amazon #temu 00:00 Amazon Never Saw Temu Coming 00:53 The Shipping Loophole That Built Temu 02:25 Temu's Billion-Dollar Loss Strategy 04:22 Amazon Tries to Copy Temu 05:36 The Loophole Closes 06:13 Temu Changes the Rules Again 07:24 Why Amazon Still Can't Win 09:03 The Real Battle for Online Shopping