Inside Blissclub’s ₹300 Cr Playbook: Product, Comfort & Contrarian Bets | Minu Margeret | N18V

Can a brand built around comfort disrupt the traditional apparel industry? And what does it take to build a ₹300 crore business in one of India’s most crowded consumer categories? On this episode of Young Turks Reloaded, Blissclub founder & CEO Minu Margeret joins Shereen Bhan to decode the rise of the community-first activewear brand that’s rethinking fashion for Indian consumers. From launching Blissclub with just one product — the ‘Ultimate Leggings’ — to engineering performance fabrics designed specifically for Indian body types, Minu explains why the company chose depth over endless choice. She also opens up about building a supply chain from scratch despite having zero apparel background, sourcing technical fabrics globally, navigating bias as a woman founder, and why product quality matters more than marketing. The conversation also dives into Blissclub’s expansion into menswear, its growing offline retail play, and the ambition to build a global brand from India. #YoungTurks #Blissclub #MinuMargaret #ShereenBhan #CNBCTV18 #StartupIndia #D2C #Activewear #FashionBusiness #WomenEntrepreneurs #IndianStartups #CNBCTV18 #BusinessNewsLive #MarketNews #CNBC 🔴CNBC TV18 LIVE TV: https://youtube.com/live/P857H4ej-MQ SUBSCRIBE to our Channel: https://bit.ly/3nvEcxf ---------------------------------------------------------------------------------------------------------------------