Understanding the ABCD guidelines for effective YouTube ads | YouTube Ads

The way you tell your story matters. We analyzed thousands of ads to identify which creative decisions are the most important when crafting a successful video ad for YouTube. We call these insights the ABCDs. Successful ads on YouTube grab Attention, incorporate strong Branding, build a Connection and have a strong Direction. And, we take it a step further: how to fine tune your ad creative based on the specific marketing objective you're trying to achieve. Subscribe to YouTube Advertisers →    / advertise   Follow YouTube Advertisers on LinkedIn →   / youtube-advertisers   Follow YouTube Advertisers on Twitter →   / ytadvertisers   Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy.