The Thing You're Hiding IS Your Brand

Your brand strategy has been quietly throwing away the most identifiable thing about you. The hot take you softened. The career detail you deleted. The side of you that "doesn't fit the niche." You've been calling it off-brand. But what if it's actually the thing that makes you unforgettable? In this video, I use the story of Charlotte Perriand — the designer behind some of the most iconic chairs of the 20th century, who was edited out of the credit for 60 years — to show you why brand templates eat contradictions, and why your identity lives inside them. If you've ever felt like the most real parts of you don't belong in your business, this video is for you. What you'll learn: Why brand frameworks are designed to remove contradictions (and why that's a problem) What Charlotte Perriand's LC4 chair teaches us about identity How to find the most identifiable thing about you — and stop hiding it Links: The Rewrite newsletter — https://www.gumptiousdesignshop.com/n... Work with me — https://www.gumptiousdesignshop.com/ #personalbranding #brandidentity #womenentrepreneurs #brandstrategy #visibilityforwomen