How to Build a Boutique Brand From Scratch | $100 Boutique Challenge

In Episode 4 of the $100 Boutique Challenge, we finally reveal the official name of our boutique, secure the domain and social media handles, and start building a real boutique brand from scratch. With only $79 left in our budget, it’s time to focus on what most new boutique owners skip: branding and marketing. In this episode, I walk you through my thought process behind creating the Salt & Soleil brand, defining our target customer, and developing a free marketing strategy before we ever launch. From faceless social media content and Pinterest marketing to guerrilla marketing ideas, email list building, and creating brand awareness on a budget, we’re building a boutique the same way many entrepreneurs have to: one step at a time. If you’ve ever wanted to start an online boutique, clothing boutique, or fashion brand but thought you needed thousands of dollars, this series is for you. In this episode: • Revealing the new boutique name • Buying our boutique domain • Setting up Instagram, TikTok & email • Creating our target customer profile • Building a boutique brand from scratch • Planning a faceless social media strategy • Pinterest marketing ideas for boutiques • Guerrilla marketing on a budget • Growing an email list before launch • Budget update for the $100 Boutique Challenge 💰 $100 Boutique Challenge Progress Starting Budget: $100 Inventory: -$20 Domain: -$1 Remaining Budget: $79 Watch the series from the beginning: ▶️ Episode 1: Starting a Boutique with $100    • I Started a Boutique With Only $100 | The ...   ▶️ Episode 2: Our Boutique Name Costs $30,000?!    • Naming a Boutique Without Spending $30,000...   ▶️ Episode 3: How to Buy Boutique Inventory Without Wasting Money    • How to Buy Boutique Inventory Without Wast...   Subscribe for new episodes every week as we build this boutique together and eventually give the entire business away to one lucky entrepreneur. ━━━━━━━━━━━━━━━ Key Time Stamps: 00:00 Intro: We Finally Named the $100 Boutique 00:21 Why Salt & Sun Didn't Work 01:05 Revealing the New Boutique Name 01:29 Buying the Domain on a $100 Budget 03:27 Setting Up the Domain, Email & Social Media 05:13 TikTok Handle Problems 06:05 Branding Isn't Just a Logo 07:07 Meet Our Target Customer 08:46 Building a Boutique Marketing Strategy 09:08 Why We're Choosing Faceless Social Media 10:22 Faceless Instagram Content Ideas 11:03 Building a Brand Aesthetic Before Launch 12:59 Why Pinterest Is Essential for Boutique Marketing 14:03 Pinterest SEO Keywords for Boutique Owners 15:02 TikTok Marketing Ideas for Fashion Brands 16:19 Creator vs Business Accounts on TikTok 17:09 Free Guerrilla Marketing Ideas 19:05 Public Marketing Stunts That Get Attention 22:45 Free Networking Opportunities 23:23 Building an Email List Before Launch 24:10 Our Complete Boutique Marketing Plan 25:34 What's Next in the $100 Boutique Challenge ━━━━━━━━━━━━━━━ FOLLOW ME Instagram:   / iconicfashionfigure   TikTok:   / iconicfashionfigure   Pinterest: https://pin.it/1D1OqOreK Website: iconicfashionfigure.com ━━━━━━━━━━━━━━━ #BoutiqueMarketing #MarketingStrategy #HowToStartABoutique #PinterestMarketing #TikTokMarketing #InstagramMarketing #BoutiqueBusiness #OnlineBoutique #FashionBusiness #BoutiqueBranding #SmallBusiness #Entrepreneur #FashionEntrepreneur #ClothingBrand #BusinessIdeas #100BoutiqueChallenge