A chegada da The Ordinary ao Brasil com Rita Silva I THE LOOK EP55

In EP55 of THE LOOK, we welcome Rita Silva, scientific communications manager at @theordinary, for a conversation about science, careers, and the future of beauty. Rita shares her inspiring journey within the brand, where she began as an intern and, with dedication and purpose, rose to a global leadership position. In the episode, she discusses the arrival of The Ordinary in Brazil, which launches this month exclusively in Sephora's physical stores and online store. She explains how the brand won over consumers around the world with a simple yet powerful proposition: putting the science of ingredients at the center of the skincare routine. Rita reflects on how science and marketing need to work together to build an engaged community that doesn't just consume for the sake of it, but also believes in the formulas, understands the active ingredients, and recognizes the purpose behind each product. The conversation is rich in career tips, insights into the evolution of beauty, and reflections on how transparency, accessibility, and innovation are shaping the future of the market.