Shopee Ads: Errei o ROAS do GMV Max e perdi R$15 mil - não cometa o mesmo erro

🔻Download my Shopee Spreadsheet Arsenal now: https://destraveescale.com.br/planilhas My Instagram:   / caueoliveira_oficial   Join Destrave Escale: https://destraveescale.com.br My Blog: https://blog.destraveescale.com.br ✅ In today's video, you will learn: 00:00 - Introduction 00:05 - What is the common mistake when analyzing ROAS on Shopee? 00:28 - Why does the ROAS of a generated order differ from that of a paid order? 01:14 - How to understand and calculate the break-even ROAS? 01:42 - Why do many entrepreneurs make wrong decisions based on ROAS? 02:28 - What does ROAS really measure in terms of investment and return? 03:39 - What is the importance of understanding contribution margin when calculating ROAS? 04:46 - How does the Seller Bump app facilitate ROAS analysis on Shopee? 06:13 - What is the difference between ROAS of generated orders and paid orders in Seller Bump? 08:24 - How does Seller Bump help verify the profitability of campaigns? 09:51 - What is the importance of using paid order data for ad analysis on Shopee? 10:55 - Conclusion Hey entrepreneur! In today's video, I'm going to tell you everything you need to know to avoid one of the most common mistakes that can be costly for your Shopee business. Many people confuse ROAS of generated orders with paid orders, and this difference can directly impact your analysis and strategy decisions. I will explain step by step how to correctly calculate your break-even ROAS and how to understand if your Ads campaign is really bringing the desired return. Furthermore, I'll be presenting a tool I use daily to optimize the analysis of my campaigns. If you want to stop losing money and improve your sales performance on Shopee, this is the right video for you!