Official Launch of BEAR10 MTB Apparel at Bentonville Bike Fest!

After more than two years of designing, testing, learning, revising, and chasing a dream, BEAR10 officially launched at Bentonville Bike Fest 2026. This video captures an unforgettable weekend filled with incredible people, great riding, and the first look at the BEAR10 apparel collection. Seeing riders from all over the country stop by the booth, try on the gear, and support the brand was something I'll never forget. BEAR10 was built from a passion for mountain biking and a desire to create apparel that performs on the trail, feels comfortable all day, and looks good beyond the ride. Our launch collection includes men's and women's mountain bike jerseys, pants, shorts, gloves, socks, hats, and casual apparel. The turnout was beyond anything I could have imagined, and I'm incredibly grateful to everyone who stopped by, shared kind words, purchased gear, or helped spread the word. Your support means the world and is what makes this community so special. This is only the beginning. More products, more stories, and more adventures are still to come. 🌲 Shop the collection: www.bear10gear.com Follow along for future releases, rides, events, and behind-the-scenes content as we continue to build BEAR10 together. Thank you for being part of the journey. — Anneke Beerten www.instagram.com/bear10gear 🎥 www.marketandmedia.io #BEAR10gear #BentonvilleBikeFest #MTB