GESTÃO COMPARTILHADA na prática com Carlos Rotella | RepCast TP 03 EP 03

How to balance strategic vision with practical execution when leading one of Brazil's largest conglomerates? In this RepCast episode, Leandro Conti talks with Carlos Rotella, CEO of the Edson Queiroz Group, to present the pillars that support the consistent growth and corporate reputation of a large family-owned organization through shared management. Learn how the historic corporate governance transition occurred at the Edson Queiroz Group, with Rotella being the first executive from outside the family to assume leadership. The CEO shares his proprietary methodology of shared management through committees, applied simultaneously in diverse sectors such as energy, home appliances, beverages, and communication, resulting in significant growth in results and strengthening employee pride. In addition to details on processes and operational efficiency, the executive discusses the importance of cultural alignment, respect for non-negotiable family values, and the group's expansion plans, which include billion-dollar investments and the advancement of the ESG agenda. Learn how leadership based on principles and nonconformity can transform organizational culture and generate long-term value for influential brands. Comment below what you see as the biggest challenge in the leadership transition in family businesses and how this can affect brand reputation. Subscribe to the channel to follow more insights on reputation and business from great market leaders. 00:00 Management and reputation of the Edson Queiroz Group 00:54 Guest: Carlos Rotella, CEO of the Edson Queiroz Group 01:55 How was the governance transition at the Edson Queiroz Group? 06:48 Implementation of the committee-based management model 08:18 How is the alignment of the group's brand reputation? 11:48 From Votorantim to the Edson Queiroz Group: practical methodology 16:05 How does committee-based management and the culture blueprint work? 19:12 How is corporate governance aligned with family values? 23:14 Social vocation and the sustainability of the group's brands 26:25 How to prepare new leaders with a focus on nonconformity? 33:05 What is corporate reputation for Carlos Rotella? 🔔Connect with FSB Holding! Visit our website and discover success stories, exclusive studies, and events that show how corporate reputation transforms businesses and strengthens leadership. Also discover the impact of reputation management on the future of business. Website: www.fsbholding.com.br/ 📲 Follow us on social media: Instagram: www.instagram.com/fsbholding LinkedIn: www.linkedin.com/company/fsbholding/ 🎧 RepCast is the official podcast of FSB Holding, a reference in reputation management and strategic communication in Latin America. A space for reflection and intellectual leadership that connects corporate leadership, brand reputation, and governance to market practices and inspiring stories. Presented by: Leandro Conti Produced by: Santeria