#1 - The Business of You: Find Your Edge and Why It Changes Everything

In this first episode, Claire Lockey introduces the ethos behind The Business of You: the idea that when you run a service-based business, you are the business. Claire explores what it means to find your edge and the unique combination of skills, thinking, standards and approach that makes you the right choice for your clients. In this episode: Why doing more is not working and what to do insteadThe four things that give you an edge in businessWhy your uniqueness is often the thing you are most ashamed ofThe difference between confidence and arroganceWhy being seen is not the same as being chosen Connect with Claire: LinkedIn: Claire Lockey Instagram: @clairelockeycoaching