It's all In Your Head: How Do We Really Form Opinions? - Professor Richard Axel

Different scientific fields interconnect to give us a greater understanding of the process by which we perceive the world around us and form an opinion about it. What does modern research teach us about this process and what is yet to be discovered? Do we really control how we form opinions or are our senses tricking us? To what extent are we influenced by outside forces that seek to manipulate our senses into seeing the world the way they want us to? Does this greater understanding increase the temptation to interfere with the processes of human perception in order to influence human behavior?