#MCWeek2020 - Developing Brand Strategy

Brand Strategist Madison Scullin works at Favor Delivery and returns to campus to discuss Favor's partnerships, activation strategies, and expanding business offerings. Bianca Rodriguez, a current PR student, moderates. This session is part of Mass Comm Week 2020, a yearly event created and hosted by the School of Journalism and Mass Communication at Texas State University. Visit www.txstatemcweek.com for more information. MUSIC COPYRIGHT INFORMATION: Bright Wish by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/... Source: http://incompetech.com/music/royalty-... Artist: http://incompetech.com/