Building India’s 1st Gourmet Smash Burger Chain ft. AB Gupta, Co-founder Smash Guys

AB Gupta, best known for The Pizza Bakery and Paris Panini, has launched his newest venture, Smash Guys, built around one concept done exceptionally well: the smash burger. In this episode of Dining Diaries, AB goes into what actually defines a smash burger, why technique matters more than toppings, and how you create consistency at scale. He also shares how his team went deep into the history of American diners and iconic burger chains, studying not just menus, but layouts, workflows, and ambience, to pay a quiet homage through both food and space at Smash Guys. It is an example of how hyper-specialisation around a single product, when done with rigour and respect for craft, can build a strong brand. Hyperpure is a proud partner for Smash Guys, and thousands of restaurants building with the same intent, on their journey. Watch the full video feature AB Gupta!