You've cheated, but are you cheater? Gabrielle Adams at TEDxLondonBusinessSchool

How can we challenge unethical behavior? Gabrielle Adams shares the results of a social psychology study which shows how language can substantially curtail cheating. She shows that using nouns that connect a person's actions to their identity and character can have a powerful influence on your behavior. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)