MBA Capstone Business Simulation Presentation WGU

🧠 MBA Business Simulation Overview The simulation is a capstone experience designed to immerse MBA students in the full lifecycle of launching and managing a company. It integrates core competencies from the program—strategy, finance, marketing, operations, and conscious capitalism—into a dynamic, competitive environment. 🚴 Business Focus You play the role of an entrepreneur launching a custom carbon fiber 3D-printed bicycle company. You manage all aspects of the business: marketing, sales, HR, manufacturing, finance, and accounting. You compete against other entrepreneurs with similar ventures 📊 Simulation Structure Start-Up Q1–Q3: Define strategy, build operations, establish sales and marketing, and prepare for growth Venture Pitch Q4 Develop Task 1: tactical plan + pitch for venture capital funding Growth Q5–Q6 Scale operations, optimize performance, drive value creation Final Report Post-Q6 Complete Task 2 (board report) and Task 3 (reflection)