Bob Costas: Rejecting $20M/year and Today Show offers

World-class broadcaster Bob Costas opens up about his early successes, including landing the role as the face of NBC Sports by his mid 30s. Costas defines the marks of excellence for well-rounded, textured journalism and explains how he learned to work smarter (not harder) as a generalist. Later, he shares specific reasons for declining high-profile, lucrative opportunities, including a one-two punch with David Letterman, 60 Minutes, NBC’s Today Show and a $20 million per year offer to host a syndicated morning radio show packaged with a MSNBC presence (replacing Don Imus). #nbcsports #journalism #todayshow 0:00 - David Letterman's impact on Bob Costas' career 1:55 - The elements of a great sports broadcast 3:23 - Turning down CBS's 60 Minutes and late night 5:27 - Decision to turn down huge AM drive offer 7:29 - Real Sports and Today Show Become a member to watch full episodes and get exclusive access to content: https://bit.ly/3q4TjAb Subscribe to watch the latest interviews: http://bit.ly/1R1Fd6w Episode debuted nationwide in 2022. For episode guide and nationwide television listings, visit www.grahambensinger.com Connect with Graham: Facebook:   / grahambensinger   Twitter:   / grahambensinger   Instagram:   / grahambensinger