How Ghostwriting Actually Makes Money

Maxie McCoy is an author, ghostwriter, and speech writer whose clients have landed Wall Street Journal bestsellers. In this episode, Maxie breaks down the business of ghostwriting, from how to get started and price your work, to building a newsletter audience of 40,000 and why being best known matters more than being best. __ open.video lets you host your videos on your own domain, under your own brand — so you control the channel, the data, and the direct connection to your viewers. Try it out at https://open.video __ Maxie McCoy Website: https://www.maxiemccoy.co/ Newsletter: https://www.maxiemccoy.co/blog LinkedIn:   / maxiemccoy   Instagram:   / maxiemccoy   __ Timestamps 00:00 Introducing Maxie McCoy 01:27 The many arms of Maxie's business 05:05 Building a newsletter to 40,000 readers 15:25 Leading a strong community 18:40 How to get started in ghostwriting 23:47 Behind the process of ghostwriting 33:33 What it takes to write and publish a book 46:56 Making $85k through LinkedIn courses 52:32 Building a personal brand in 2026