Why Repelling the Wrong People Grows Your Brand and the Network You Actually Need with Diana Alt

What if your brand’s real superpower isn’t attracting everyone. But boldly repelling the wrong crowd? In this episode of _Brand On The Rocks_, Ryan Holck is joined by executive and career coach Diana Alt for a candid, energetic conversation on why brands (and people) need to stop fearing “repelling” and start getting clear in their message and values. HERE’S WHAT YOU’LL TAKE AWAY: Why repelling people is essential to building an authentic brand, and how to embrace it, not avoid it (00:00). Breaking free from outdated definitions of success and defining your own professional path (10:47). Bridging generational differences: What Gen X, Millennials, and Gen Z want from work—and what you can learn from each other (14:18). The Orbit Model: A practical approach for nurturing your professional network and staying top-of-mind for real opportunities (41:00). Proven networking hacks: How to lead with curiosity, build relationships that matter, and nail your message in any room (29:03, 46:28). This episode is packed with actionable frameworks for aligning your values, building a network that actually supports you, and crafting a sharper, more memorable message. Pour yourself a glass, hit play, and follow Brand On The Rocks for weekly conversations that challenge, clarify, and inspire your brand journey. EPISODE OVERVIEW & TIMESTAMPS 00:00 “Repelling People: The Secret to Brand Clarity” 04:28 “Networking Redefined: Real Conversations in the New Normal” 10:47 “Success on Your Terms—Not the World’s” 14:18 “Rethinking Millennial and Gen Z Stereotypes” 19:09 “Values in Action: Moving from Paper to Practice” 29:03 “Curiosity & Authentic Networking” 33:23 “The Four Modes of Networking” 41:00 “Orbit Model: Mapping Your Professional Circle” 46:28 “Follow-up & Long Game Relationships” 52:31 “Progress, Not Perfection” 1:00:45 “Speaking Your Brand Message—So People Get It” 1:02:44 “Connect with Diana Ault: Podcast & Community” ABOUT THE GUEST Diana Alt is a career and executive coach who helps leaders find professional success on their own terms. She helps people align their life and their work in a way that feels good – not like a long, slow march to oblivion. CONNECT WITH DIANA ALT Website: http://dianaalt.com LinkedIn:   / dianakalt  ) Work Should Feel Good Podcast: http://workshouldfeelgood.com CONNECT WITH RYAN HOLCK Schedule a call https://DistillYourStory.com   / ryanholck     / rholck