Habló el creador de CETES Directo | Lo que NADIE te dijo en 15 años

What if you could ask the man who built Cetes Directo everything you've always wanted to know? That's exactly what we did. In this episode of En la Cartera, Mercy and Moni sit down with José Gerardo Ballesteros, the architect behind Cetes Directo, the platform that has been democratizing access to government investments in Mexico for 15 years. With over 30 years in the financial sector and as a member of the Financial Education Committee in Mexico, José reveals everything you should know about CETES but were never properly explained. In this episode we talk about: ⏱ What are CETES and why have they existed since 1978? ⏱ The story behind Cetes Directo, the first 100% electronic investment platform in Mexico, before fintechs existed ⏱ Why you can invest from $1 and earn the same rate as someone who invests 10 million pesos ⏱ CETES vs. Bank: Which is safer and why the government guarantees payment ⏱ What are government bonds and how does lending to the government work? ⏱ The financial literacy barrier in Mexico: Why do so many Mexicans still save "under the mattress"? ⏱ Fixed interest rates: Do you know exactly how much you'll earn before investing a single peso? 💡 If you've always heard "invest in CETES" but never really understood how, why, or how much to invest, this episode is for you. 📲 Follow us: Instagram → @digitt.mx TikTok → @digitt.mx Spotify → En la Cartera 🔔 Subscribe and turn on notifications! A new episode every week to help your money work smarter. #CETES #CetesDirecto #InvestmentMexico #PersonalFinance #FinancialEducation #SecureInvestment #Digitt #InThePortfolio #SaveMexico #WhereToInvestInMexico