How to Start a Candle Business in 2026 Part 1 of 3: Building a Million-Dollar Candle Brand

🔗 Download my FREE candle making supplies checklist https://www.candlebusinesspro.com/che... 🔗 Download our FREE Wholesale 101 guide https://www.candlebusinesspro.com/who... #001 This is Part 1 of 3. Sabastian Garsnett shares the remarkable journey of transforming a pandemic hobby into Garsnett Beacon Candle Company, a million-dollar business with three storefronts and over 140 wholesale accounts. The challenges of early candle making experiments ultimately led to a simplified approach that became the foundation of their entire business model. • Starting with the basics is essential – one vessel, one wick, one wax, one fragrance oil • Their most profitable product uses this simple formula rather than complex combinations • Choose suppliers carefully, especially for foundational elements like wax and wicks • Create a brand name and identity that connects with target customers rather than just using your personal name • Understanding your niche market helps determine everything from pricing to packaging • Women's boutiques became their target retail environment, influencing their entire brand design • Share your candle making journey publicly to build an audience before launching • Transparency about struggles and small victories creates invested customers • Their first weekend brought $3,000 in sales from people who followed their development • Different sales channels include Shopify, Etsy, markets, fundraisers, wholesale, and retail stores Head over to candlebusinesspro.com to explore our free resources, courses and community. We're here to help you go pro. 👉 Join our community of Candle Business Owners growing together: https://www.candlebusinesspro.com/mem... 👉 #1 Candle Making Course: https://www.candlebusinesspro.com/bes... 🔗 Join our free Candle Making community:   / candlebusinesspro   We use Inventora to calculate our Cost of Goods - https://www.inventora.com/?via=sabastian ToAuto is our trusted Candle Melter brand - https://toautomelter.myshopify.com?sc... 0:00 Our Unexpected Candle Business Journey 0:51 Learning Candle Making from Scratch 4:07 Choosing the Right Supplies 10:26 The Birth of Garsnett Beacon 13:12 Finding Your Niche and Target Audience 19:50 Taking Your Brand to Market 23:04 Episode Wrap-up and Next Steps #candlemaking #candlebusiness #diycandle