One Seeds: por que ele saiu da consultoria e voltou “pra mão na massa” no mercado de sementes

In this segment, Rodrigo explains why he founded One Seeds: the desire to operate, the technological transition scenario (new biotechnologies arriving), and his market analysis in the form of a "paradox" and a J-curve, a deeper valley now, but with upward potential. Then, he addresses the question many people in the field repeat: "Where is the hardiness of soybeans?", and what changes with a short cycle, pest/disease pressure, and a focus on productivity in breeding programs. Points covered: Why leave consulting and return to operations (“hands-on”) Scenario analysis: another 1–2 difficult years, technological transition and increasing complexity Paradox/J-Curve: perhaps behind schedule, but more optimistic about future growth Opportunity in licensing and positioning in Cerrado regions (milestones 3, 4 and 5) The producer's pain: nostalgia for the soybean that “could withstand anything” The current conflict: productivity has increased, but the cycle has shortened and biotic/climatic pressure has increased The challenge of the future: technology needs to “embrace” the problem without becoming unfeasible financially Did you like this segment? Leave your like, subscribe to the channel and share with other agribusiness enthusiasts! The full episode is available here on YouTube or on podcast platforms. Follow Prof. Rogério on Social Media: Instagram: @rogerioacoimbra SUBSCRIBE TO OUR CHANNEL AND ACTIVATE THE BELL TO RECEIVE NOTIFICATIONS OF UPCOMING EPISODES AND VIDEOS. FOLLOW and LISTEN TO MUNDO AGRO PODCAST ON OTHER PLATFORMS: Instagram:   / mundoagropodcast   Spotify: https://open.spotify.com/show/00RQsEO… YouTube:    / @mundoagropodcast   MUNDO AGRO PODCAST EMAIL AND MEDIA KIT: [email protected] #MundoAgroPodcast #Seeds #Soybeans #AgribusinessManagement #AgroBrasil