How Top SDRs & BDRs Cold Call (Exact Scripts & Structure)

▶ Become a top .01% cold caller: https://www.higherlevels.com/cold-cal... ▶Train Your Sales Team: https://www.higherlevels.com/custom-s... In this video, I break down the exact cold call structure top SDRs and BDRs use to control conversations, reduce variance, and consistently book more meetings. This is not a “wing it and hope” approach. It is a repeatable framework designed to give you confidence the second a prospect says hello. If you’ve ever felt thrown off by defensive tones, early objections, or awkward permission-based openers, this will fix that. You’ll learn how to use assumptive tonality, deliver a tight 30-second value statement, and finish with the right type of ask depending on your sales motion. This framework is built to scale. Once internalized, you can run it across 100+ dials without overthinking what to say next. Timestamps: 00:00 The goal of cold calling: limit variance and control the opener 1:51 Full cold call script example (Finance persona – Retail) 3:58 Adaptation #1: Positioning yourself as a resource before the ask 5:30 Adaptation #2: Validation check to open dialogue 6:49 Adaptation #3: Direct current-state question 8:03 Adaptation #4: Priority alignment question 09:11 Assumptive tonality and language rules that drive meetings 11:05 What to do next: Objection handling framework 📌 ABOUT ME: I’ve worked in Enterprise Software Sales for over 8 years and am currently an Enterprise Account Executive. I’ve coached hundreds of SDRs, BDRs, and AEs across SaaS and B2B organizations. This channel is focused on outbound mastery, cold calling, objection handling, AI for sales, and building elite performance in tech sales. LinkedIn →   / connor-murray-cm   #sdr #bdr #techsales #coldcalling #salestraining #prospecting #saas #salesdevelopment #businesstobusiness