Full Instagram Stories Tutorial for Beginners - Engage your followers & promote what you sell 🤩

Are you posting on Instagram but getting virtually no engagement or business inquiries!?! 😩 Consider using Instagram Stories! 😀 In this beginner guide I discuss how to use Instagram Stories to increase engagement and support your sales! (iPhone tutorial) I’m Juhli Selby (she/her) - a social media marketing trainer based in Victoria, BC Canada. I offer private lessons to clients in Canada and the US. Want to work with me? 📧 Send me an email: [email protected] 💙 In this video I explain what Instagram Stories are, how they work, and then I walk you through a step by step beginner tutorial on how to create them. If you already know the basics, you can skip ahead to the 'how to' tutorial by clicking this time stamp ➡️ 10:51 How to create Instagram Stories 📲 Instagram Stories are vertical posts that disappear after 24 hours. The temporary nature of this post type makes it easier to share more authentic content like a selfie, or behind-the-scenes photo or short video of you, your life or behind the scenes of your small business. You can share videos up to 1 minute long, but I suggest keeping them shorter because of short attention spans on Stories. While vertical media is best for Stories, you can share any size photo or short video. ✨ Stories are a fantastic way to engage your existing audience on Instagram and promote what you sell. However, they don't necessarily help you reach new people, so I recommend still using other post formats such as carousel posts (mulit-photo posts) & Reels (short vertical videos) in your content mix for broader reach. ____________________________ 🔹 Video chapters / time stamps - In this guide, I'll show you: 0:00 🔹 Introduction to my Instagram Stories beginner guide 0:37 🔹 What are Instagram Stories? and Pros & cons of Stories 2:30 🔹 Tour of Instagram Stories - How to find them, what they look like, and how they work 4:21 🔹 How to pause a Story, and skip forward, or go back 5:41 🔹 How to share public posts to your 24 hour Stories - How to share your own content to extend its shelf life and get more engagement, and how to share the content of others to become a curator and support other creators. 8:25 🔹 Simple examples of how others use Stories for behind-the-scenes glimpses, local business updates, and business promotion, including inviting people to join an email community using a link sticker. 10:51 🔹 How to create Instagram Stories 2025 - Step by step tutorial for beginners 12:04 🔹 How to add a simple caption to your Stories 13:21 🔹 How to add text overlay to your Stories - how to change the font, add a background to your text, change the color, add text animation, etc. 19:04 🔹 How to use the color dropper to match your text to any color in your photo or video 22:19 🔹 How to add / insert a photo into your Story 23:58 🔹 How to delete an element from your Story 24:36 🔹 How to add an animated GIF to your Story 25:54 🔹 How to add a link sticker - add a clickable hyperlink to your 24 hour Stories! 28:39 🔹 How to add music to your Stories 31:52 🔹 How to add a Question sticker - Invite your audience to ask you a question, or ask them a question! 34:33 🔹 How to add a Poll sticker - poll your audience! 37:29 🔹 How to download your Stories files / content to your photo roll on your smartphone 38:27 🔹 How to use the Meta AI generative artificial intelligence features built into Instagram Stories! ✔️ 38:51 Rewrite - How to use the caption writing assistant ✔️ 40:43 Restyle - How to add, remove or change something in your photo ✔️ 44:46 How to add a 'made with AI' label 🎨 We've just scratched the surface of some of the cool, creative & engaging features for Instagram Stories! I hope this beginner guide helps you confidently use the Stories format to engage your audience and promote what you sell. Keep it simple - you have photos on your phone that you can use right now to create Stories! Let me know in the comments below if you would like to see a ‘part two’ Instagram Stories video, or if you have questions about anything we covered in this video. Thank you for watching 😀 ____________________________ Was this tutorial helpful? Please FOLLOW ➤ ‪@sandhisocial‬ for more 💙 ✨ About Juhli Selby & Sandhi Social Marketing Training Tired of trying to figure social media out on your own!?! 😬 Would you like some guidance & support? 💙 My name is Juhli Selby (she/her) ~ I offer private lessons via Zoom for clients in Canada & the US. Learn more on my website: sandhisocial.com ____________________________ #instagrammarketing #instagrammarketingtips #instagrammarketingstrategy #instagramstories #instagramstoriesideas #smallbusinessmarketing #smallbusinessmarketingtips #instagrammarketingtips #socialmediatips #socialmediamarketing #socialmediamarketingtips